A group of men in Canada are dressing up as a Max-style hero and selling a series of men’s clothes that they claim are made of “sugar sweat band” fabric.
The clothes, which range from $1,800 to $4,000, are designed to be worn with cashmere sweaters or dresses, and include a Max costume and a sweater with a “Sugar Sweat Band” on the front.
The items were first posted on the website of the Canadian Men’swear Council, a group that promotes men’s clothing.
The council did not immediately respond to a request for comment.
The group also sells other clothing that uses similar fabric, such as hats and gloves.
The group’s founder, Michael Sainte-Beuve, said he first came across the “sugaree band” clothing on Amazon and thought, “Why not?”
“I wanted to do something a little more subtle, and I thought it would be a cool, fun way to show support for Canadian men, to bring a little bit of Canadian spirit into a big-budget, big-screen film,” he said.
“I didn’t expect that it would actually get as much attention as it has, and it’s grown a lot since then.”
Sainte and his colleagues said the collection is a response to the backlash the film has received.
The film, “Sugarees Band” centers on Max, a Canadian boy who has been diagnosed with an autoimmune disorder and has to wear a mask for months because of his illness.
Saintte-Bauuve said he and his crew of designers spent months thinking about how to recreate the film’s look and feel, and came up with the idea of creating a “souvenir” line to honor Max.
“This is not a one-off.
We’re just going to continue to do it.
We will continue to build upon our successes,” he told the Huffington Post Canada.
The men said they started selling the “cotton sweat band fabric” in 2014, after hearing about it online.
They said the clothing is available at several stores, including B.C.’s largest department store, the B.A.C. store, and in select malls.
The company’s website lists the size of the items available as 10 to 20.
“This is just a small part of our overall portfolio,” the website reads.
“We are constantly adding new items and are working to bring you the best selection of clothing in Canada.”
The clothing has sold well on the Amazon marketplace, with the most popular item selling for $1.2 million.
The price tags are listed at $4.5 to $7,000 each.
“Souvenirs” range from a shirt featuring a Max silhouette, to a sweatshirt with a Max theme, and even a costume.
The “Sous Vide Max” sweatshirt is currently selling for around $1K.
The clothing can be bought online at retailers such as Saks Fifth Avenue and Victoria’s Secret.
A website for the company that makes the clothing has also been set up, and Saintes clothing is currently listed as “in stock” at the store.