It’s not the first time the film has been used to promote a brand.
In 2014, Channel 4 broadcast a live version of ‘The Piano’ with an animated narrator who said: “I hope you have a cold night because tonight is going to be the night that we get to go to bed with the great Gatsbys.”
In February this year, Channel 5’s The Tonight Show With Jimmy Fallon broadcast a short clip of a scene from ‘Gatsby’.
It was followed by a montage of Gats by a man who said “I’ll see you later tonight” before disappearing.
Last year, it was reported that The Great Gamps – the name of the movie’s main character – was being used to make a “special” edition of the film for the release of its sixth anniversary.
However, the movie will not be available to watch online.
A spokesman for Channel 5 told the BBC that it has “never done anything like this before”.
“We have never had this happen before in a way that was so controversial, so damaging to the movie industry,” he said.
“We want to be careful about how we approach this, but we will not have the movie available online.”