Adidas, a U.S.-based athletic footwear brand, has announced that it is going to discontinue the Adidas Sweatpants, Adidas Trousers, Adidas Jacket, and Adidas Sweaters by the end of the year.
The company has also announced that the company is going through a “saturation” phase, in which it plans to produce fewer products, and it will discontinue all existing apparel in the U.K., France, Germany, Italy, Spain, Spain’s Canary Islands, and Sweden.
The company’s statement makes clear that the current batch of the shoes and apparel were designed to be worn on the road, and in order to sell them on-site, they were modified with “significantly lower performance,” which was accomplished through the use of the Nike “Wedge” technology.
The shoes and clothing were manufactured to be used in the high-intensity, high-impact activities of cycling, running, sprinting, and skiing, according to the company.
The heels, shorts, and socks were also modified to be shorter in length to be able to fit more comfortably into the shoe.
The announcement of the company’s discontinuation comes after a number of lawsuits were filed in recent months against the company, claiming that it failed to adequately address claims of “non-sporting performance” by the shoes.
In February, the European Court of Human Rights found that Adidas had “failed to adequately respond to concerns raised by its competitors, including cyclists, cyclists who have been injured or killed on the roads, and cyclists who suffered from severe pain.”
In May, the company was also hit with a class action lawsuit by a cyclist in Germany who claims that the shoes caused his foot to be “wound up.”
In August, the U-T San Francisco reported that the UESP (the U.E.S. Patent and Trademark Office) filed a suit against the American-based company alleging that it had infringed its patents.
The complaint claimed that the footwear had been used to injure cyclists, as well as other cyclists, pedestrians, and motorists.
In November, the Court of Arbitration for Sport, the governing body of the sport in the world, awarded the company €500 million in damages.
The shoes have been featured on the cover of the UBS “Best of the Web” series and are now available to buy online.
Adidas said in a statement that it was working with its legal team to “take the appropriate legal actions necessary to ensure that the best possible outcomes for all parties are achieved.”